Writing Project 4: The Purpose Analysis

Purpose: Convince hiring professional in LinkedIn to visit my website. www.gilbertobarrios.com

Strategy 1: Develop a content strategy

Appeal: Offering something useful to visit, a reason to.

Invokes audience: Selected manager, HR professional and contacts trough LinkedIn.

Strategy 2: Create a Podcast

I want to use LinkedIn as a platform to make potential hiring professional visit my website. Within this content strategy I will develop content to showcase my professional experience and abilities and also offer value content that will attract them to visit me site.

I am going to develop a new Podcast In which I interview people from different sides of professional and managerial life to share products, initiatives, and activities that may be of interest for our audience. By sharing this I would create a space of multimodal learning and will showcase my portfolio in a productive way.

The podcast is a good way to communicate and share ideas. It is an open audio format that allows you to interview people from several places and areas in live and give their insights while sharing a good conversation. This is a good way to include new information constantly and offer added value to my site visitor.

Strategy 3: Prepare a portfolio showcase

Use the best of my material and show it, classifying it in print, tv, digital and projects.

Strategy 4: Create a contact menu.

In this space I will make connection available between myself and any potential hiring individual

Strategy 5: Make at least a weekly episode of the podcast.

This will allow you to stay updated in current affairs in business, economics and any aspects you are interested into sharing.

By sharing and integrating these different tools and content I will be offering a good product of myself as a professional and also offering something of value to potential readers.