Drafting the Purpose Analysis

Purpose: Convince hiring professional in LinkedIn to visit my website.

Strategy 1: Develop a content strategy

Appeal: Offering something useful to visit, a reason to.

Invokes audience: Selected manager, HR professional and contacts trough LinkedIn.

I want to use LinkedIn as a platform to make potential hiring professional visit my website. Within this content strategy I will develop content to showcase my professional experience and abilities and also offer value content that will attract them to visit me site.

I am going to develop a new Podcast In which I interview people from different sides of professional and managerial life to share products, initiatives, and activities that may be of interest for our audience. By sharing this I would create a space of multimodal learning and will showcase my portfolio in a productive way.